RCS MediaGroup exercises options to purchase 1.97% of Dada’s share capital

Milan, 11 August 2008 – RCS MediaGroup, following the exercise of the options already concluded on the basis of the programme approved by the Board of Directors on 7 February, today purchased 320,000 Dada SpA shares, equivalent to around 1.97% of Dada’s ordinary share capital. The price paid was EUR 14.2743 per share for 70,000 of the shares, and EUR 12.729 for the remainder. RCS MediaGroup now holds a total stake of around 48.52% in Dada.